"Design is not just what it looks like and feels like. Design is how it works."
- Steve Jobs
Essentially taking your design concepts to finished pieces of work. This is my more technical role that focuses on reworking design concepts and addressing inconsistencies, ensuring full adherence to brand guidelines, initial template and file set up, maintaining consistent artwork including styles, colours, fonts and layout and finally getting the files ready for digital and/or print.
Whether you need only a quick glance over your designs or a complete set up of your communications, it's always proven useful to obtain a specialist point of view.
Typesetting to prepare your work for publishing or for print. Although many believe typesetting is simply putting words to a page, it's a much more complex process than that.
Focusing on the little details; every style, every text box, every text chain, every image, every design element. All of these need to be considered and documents to be set up correctly with an expert eye.
The position, usability and accessibility of each and every aspect of your communications will be considered. In typesetting, precision is key.
Templating to me, is setting the foundation to create clear and effective communications. With extensive expertise and a knack for precise, yet creative ideas when it comes to building communications that not only look great, but are completely useable for the end client.
I work alongside agencies as well as directly with clients to set up and create beautiful Word templates, PowerPoint templates and InDesign templates to bring your design concepts to life.